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Guides on doing business in Italy, Italian culture and the way Italians search, on Google and in AI.

All Doing Business in Italy Language & Culture Business Culture Italian SEO & AI Industry Focus Guides

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Planning your move to Italy?

Every article is written by me, from the same data I use with clients. If you’d rather talk it through, let’s have a call.

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theITALIAN LANGUAGE EXPERT

I help foreign brands, products and companies enter Italy: I read what Italians search and ask AI, then my network follows your brand through everything, from the first plan to legal.

Lorenzo Mazza, with offices in Viareggio, Florence and Greve in Chianti, Tuscany. I work in Italian, English and Spanish.

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Journal

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Doing Business in Italy (guide)
Starting a Business in Italy as a Foreigner
Italian Business Culture & Communication
What language is spoken in Italy?
Industry focus

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Gruppo CO.
Tumangia.it
The people I work with

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Services overview

01Italy Market Entry & Brand Localization

Market Entry Consulting
Brand Localization
Cultural & Communication Localization
Brand Strategy & Positioning
Marketing & Advertising Localization
Digital Marketing Consulting
Google Ads & PPC in Italy
Social Media Marketing & Ads
Advertising Strategy & Media Planning
Marketing Automation

02Product Entry in Italy

Product Potential Analysis
Product Availability Gap Analysis
Product Research & Improvement
Sales Policies & Pricing
Ecommerce & Marketplaces
Fulfillment & Logistics
Italy Catalog Strategy
Italian Customer Care Setup

03Company Formation in Italy

Company Registration
Starting a Business as a Foreigner
Legal & Tax Compliance
Buying a Business in Italy

SEO Services & Audit
International SEO
Italian Keyword Research & Search Intent
B2B SEO & Lead Generation
Local SEO & Google Business Profile
Semantic SEO
SEO Copywriting (IT/EN/ES)
Translation & Transcreation
Italian Voice Over
Document Translation

05GEO & AI Visibility

AI Visibility Tracking
Generative Engine Optimization
AI Prompt Demand Analysis

06Digital PR & Link Building

Digital PR
Press Office & Media Relations
Link Building

07Seomantics: SEO Training

Corporate SEO Training
SEO Training for Tourism Operators
Workshops for Freelancers & Professionals

Not sure where to start?

Tell me where you are with Italy and I’ll point you to the right first step.

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