1 From dream to plan
Italy Market Entry & Brand Localization
A roadmap grounded in Italian search data, an Italian voice for your brand, campaigns rewritten for Italians and a launch where every channel has its job.
Which one are you?
Three people I meet often. Pick the one closest to you.
I want a base in Italy. Where do I even start?
- How do I start a business in Italy as a foreigner?
- Which city, which offer first, which budget?
- Who should I hire first, and who handles the legal side?
Where I start
- A market entry roadmap built on Italian search data
- Company formation with ILF Law Firm
- One person to call while the network handles the rest
Will our product sell in Italy as it is?
- Which items of our catalog will Italians actually look for?
- Which price, which marketplace, which customer care?
- What do Italians expect from a product like ours?
Where I start
- Product potential and availability gap analysis
- Social and qualitative research on Italian habits
- A catalog and channel strategy for Italy
We get Italian traffic, but few leads.
- Are we visible for the searches that matter in Italian?
- Does ChatGPT mention us when Italians ask?
- Is our copy translated, or truly Italian?
Where I start
- An Italian SEO audit and keyword universe
- GEO and AI visibility tracking
- Copy and content written in Italian, for Italians
Where I can help most
2 Before marketing
Product Entry in Italy
Before you spend on ads, let’s see how your product, as it is, could do here: demand, gaps on the market, price, channels and the changes that would make it feel Italian.
Quali marchi di [prodotto] consigli in Italia?
Ecco alcune opzioni apprezzate:
“Which [product] brands do you recommend in Italy?”
- [Competitor]
- Your brand?
- [Competitor]
3 Be found in Italian
Italian SEO and AI visibility
Italians tell Google and ChatGPT exactly what they need. I make sure your brand is the answer: Italian SEO, semantic content written for Italians, and tracking of how AI assistants talk about you.
Proof, not promises
Portfolio
Products, websites and brands I’ve helped bring to Italians.
[Foto prodotto]
[Screenshot sito]
[Foto prodotto]
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[Foto prodotto]
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Brands and institutions I’ve worked for, directly or through agencies
Zalando[logo]
Yoox[logo]
Booking.com[logo]
Regione Toscana[logo]
Fondazione Carnevale di Viareggio[logo]
La Sterpaia[logo]
Cappiello Academy[logo]
[Brand][logo]
Tell me about your project
Every story here can become a full case study: ask me about it.
What clients say
[Testo della recensione: 2-3 frasi con un risultato concreto.]
[Testo della recensione: 2-3 frasi con un risultato concreto.]
[Testo della recensione: 2-3 frasi con un risultato concreto.]
[Fonte delle recensioni: LinkedIn, Google]Read all reviews
Hi, I’m Lorenzo
Semiotics and anthropology at university, SEO since 2008, a food magazine founded in 2013, and a network I trust. You’ll always have one person to call: me.
From the Journal
Guides on doing business in Italy, Italian culture and the way Italians search.