Italian language translation
Are you looking for an expert Italian translator?
Here in Italy language is a word strictly related to 3 factors. The collective identity, the singular universe of values each one refers to and the social agreements we share.
Far from translating literally your English, Spanish, French or Portuguese texts into Italian, we walk through the process of transcreation and, if needed, localization. Transcreating means maintaining the original goal, changing the literal translation to reach the original tone of voice, target, and context.
In addition to helping you in the Italian translation process, we can be of great help during the organic growth process.
Would you like to have professional SEO services at cheap rates?
We develop each project starting from the analytics. Depending on the client’s needs, we run a preliminary market and semantic analysis. This is made to set the main goals and define a precise glossary policy. Then we go into competitive analysis and benchmarking. To see what are the best practices regarding content creation, user experience, and positioning. Looking at search intents and SERPs, we can have a final overview of the most difficult queries to climb. On the opposite side, what could be the most compelling opportunities.
Not only humans are reading your website, landing page or e-commerce texts. Every minute, search engines like Google, Yandex and Bing are sending their racing horses to track your content. They are called bots, spiders, crawlers and they can measure the metrics of your content. Checking, for example, about the presence/absence of long-tail keywords. Some of those keywords, are containing informational terms like how, what, when, why. They are those they want to see when surfing your website simulating a human user. Those bots follow the user experience flow and can act more and more like human beings. As the algorithms are constantly growing their skills through data richness.
That is why, it’s not only a question of density – standalone keyword filling techniques are useless and can provoke nothing more than a penalisation. Keyword research has to be done, keywords have to be studied, inserted into an organic growth strategy, and utilised as starting points to build your web content following a structured editorial plan.
After the keyword research, to create more targeted and engaging content, we define with our clients a mid and long-term editorial plan. This is useful not only to design dynamic content like blog posts. But also to point out at certain keywords using an active but still organic backlinking strategy. The plan defines a 3-6-12 months calendar, during which we work side by side with our client to get the best of his resources and network connections. Auditing the content platform and interface. Monitoring each step is crucial while optimising every part of the website texts or creating i.e. new announcements for a Google Ads campaign.