When Italians ask AI, does it mention your brand?
Hi, I’m Lorenzo Mazza. More and more Italians ask ChatGPT, Gemini, Perplexity or Google’s AI answers what to buy, which company to trust, how to solve a problem. Those answers often name just a few brands. I help you find out whether yours is one of them, and work on what makes AI assistants choose you.
Try this before we talk:
I start from the questions. Using search data, forums, reviews and the way your customers talk, I build the set of Italian prompts that lead to brands like yours: comparisons, recommendations, problems to solve. It’s keyword research for the age of AI assistants.
Then I track those prompts over time on the main AI assistants: whether your brand is mentioned, in which position, next to which competitors, with which sources cited and with what tone. You get a clear picture of your share of AI answers in Italy, and how it changes month after month.
AI assistants build their answers from sources they trust. Generative Engine Optimization works on those sources: clear pages that answer real questions, consistent information about your brand across the web, structured data that explains who you are, and mentions on Italian sites and media that AI already reads.
AI answers change often, sometimes from one week to the next. A monthly report shows what moved, why it moved and what we do next, so AI visibility becomes something you manage, not something you hope for.
GEO doesn’t replace SEO: it builds on it. That’s why I run them together, with the same people:
You get one strategy and one report, and one person to talk to: me.
Generative Engine Optimization is the work that helps AI assistants like ChatGPT, Gemini, Perplexity and Google’s AI answers find, understand and cite your brand.
They overlap a lot. SEO makes you visible in search results; GEO makes you visible inside AI answers. Good SEO is the base, GEO adds tracking of AI answers and work on the sources AI relies on.
No one can. What I can do is measure how often and how well AI mentions you, and improve the factors that make it more likely.
The ones Italians use most, such as ChatGPT, Gemini, Perplexity and Google’s AI answers. We choose together based on your market.
It’s a good moment to start: building your brand’s presence the right way from day one is easier than fixing it later.
