Get talked about in Italy, by the sites that matter.
Hi, I’m Lorenzo Mazza. Since 2020 I’ve worked on SEO, press office and digital PR for Italian and international brands. A new brand in Italy needs more than a good website: it needs Italian sites, magazines and journalists that mention it, link to it and make it credible. That’s what builds trust with people, with Google and with AI assistants.
Before we pitch anything, a few questions:
Journalists don’t publish brands, they publish stories. I look for yours in your data, your products and in Italian search demand: what Italians are curious about, what’s changing in your sector, what you can explain better than anyone. Then we turn it into content Italian media want to cover.
I write press releases and pitches in Italian, build media lists for your sector and region, and follow up with journalists, editors and creators. For launches, events and announcements, I run a full press office, so your brand has one consistent voice in Italy.
Links still count, but only good ones. I look for Italian sites that are relevant to your sector and audience: magazines, blogs, associations, partners. Through guest content, collaborations and digital PR, we earn links that bring visits and authority, never spam or link schemes.
Every mention and every link gets tracked: where it appeared, how many visits it brought, how it moved your rankings and how often your brand shows up in search and AI answers. You see what worked, and we do more of it.
Digital PR works best when it’s connected to the rest of your strategy:
For focused projects the team stays small. For bigger launches we work at agency level. Either way, you talk to one person: me.
Digital PR creates stories and relationships that earn coverage; link building focuses on getting relevant links. In practice I use them together.
No. I work on content, relationships and collaborations that earn links from relevant Italian sites.
I can’t promise coverage, nobody honestly can. I can find a story worth telling, write it well and bring it to the right journalists.
The first mentions can arrive within weeks of a good story; the effect on rankings and authority builds over months.
Yes. I work with your team in English and with Italian media in Italian.
