So, you’re thinking about Italy. I love that.
I help international businesses understand Italian customers, shape their message and build a realistic market-entry plan.
Before we talk about strategy, let’s talk about your Italy. Take a second with these:
I’ve worked across industries that look at Italy in very different ways: manufacturing and industrial B2B, mobility and automotive, energy and utilities, health and wellness, consumer goods and ecommerce, travel and services. Each one has its own keyword universe, and its own way into the Italian market.
Before you sign a lease or hire your first Italian employee, let’s decide where you want to go and in which order: which offer first, which audience, which budget. I build your market entry roadmap with you, grounded in data rather than guesses.
This is where the real game is played. Every day, Italians tell Google and AI assistants like ChatGPT exactly what they need: how they describe it, what they compare, what worries them. I study that demand to answer the questions that matter before you invest. How mature is the Italian market for what you offer? Who are your competitors online, and how strong are they? What’s at stake in terms of volume and value?
Then I map your industry’s keyword universe: the semantic areas, the service needs, the useful and high-value topics your brand should own. Not one list of keywords, but a map of territories to occupy, in Italian search and in AI answers.
Writing for Italians isn’t translating for Italians. I write in Italian, for Italians, and when it matters, for different regions: the words people search for in Milan aren’t always the ones they use in Naples or Palermo, and the data shows it. Together we decide which nuances of your brand to bring forward here, and which ones to soften or leave at home.
You already have campaigns you’re proud of. What would they look like if they’d been born in Italy? Together we adapt messages, creatives and offers so they speak the way Italians compare, choose and buy.
Opening day is close. Where should your first ads run, and how do organic search and paid campaigns help each other instead of overlapping? I plan the launch so every channel has its job, then we grow what works.
Moving into a new country is a team effort, and I’ve built a team I trust. For focused projects, I bring in independent professionals who are among the best in Italy, so costs stay light. For bigger moves, we work at agency level: I take care of my part, and my colleagues handle the rest, from advertising to legal. Whatever the size, you’ll always have one person to call: me.
We start with a free call where you tell me about your plans. Then I look at Italian search data for your category and come back with a clear picture: opportunities, priorities and a first roadmap. From there, we decide together what to do and who to involve.
Not at all, it’s actually the best moment. The earlier we look at the market, the more your first decisions (location, name, offer) can be based on real demand instead of guesses.
No. I work in English every day, and in Spanish too. I’ll take care of the Italian side, and you’ll always know what’s happening and why.
It depends on how far you want to go. A first market assessment takes a few weeks; a full launch is planned in phases, so you see results along the way.
Tell me in our first call. For tight deadlines, I can bring in the right people from my network right away, so the work runs in parallel instead of in line.
