I’ve been creating, publishing and optimizing online content since 2003. What began with writing gradually became a deeper interest in how people search, discover information and make decisions. Today, that perspective shapes my approach to SEO, digital strategy and international market development.
2003 to today
My professional journey began with online publishing in 2003. From 2005, I worked as a copywriter in Italian and English across television, magazines, advertising and digital media.
In 2008, I began specializing in SEO, studying search algorithms, website architecture, readability and organic visibility. Writing and search optimization became complementary disciplines: understanding what people need and making relevant information discoverable.
In 2010, I opened my own VAT registered consulting activity, working across digital marketing, SEO and communication strategy.
I’ve collaborated with established companies in Italy, the United States and South America, both directly and as an extension of their SEO and digital marketing teams. My experience also includes helping local startups develop their first digital positioning and organic acquisition strategies.
In 2019, I joined Gruppo CO., a Florence based web marketing agency with a strong specialization in performance marketing and clients across Italy and Europe.
As an SEO Specialist, I work in a multidisciplinary environment where organic search connects with advertising, analytics, content and conversion optimization. This experience has strengthened my approach to SEO as part of a broader, measurable digital marketing strategy.
My main focus is understanding markets from the perspective of users and potential customers: what they search for, how they ask questions, what shapes their decisions and how they discover products and services.
Search engines, conversational AI and other discovery platforms offer a valuable perspective on demand and customer intentions. I use search intent research, semantic analysis and organic market intelligence to inform content, positioning and business strategies.
For me, SEO is more than a visibility tool. It is a way to observe demand, interpret markets and make better strategic decisions.
Since 2015, I’ve taught SEO and its practical applications to small and medium sized Italian businesses, particularly in hospitality, restaurants and tourism. I’ve also contributed to professional academy courses in digital marketing.
Teaching encourages me to translate complex ideas into useful methods and keep questioning established practices.
Lorenzo MazzaBefore entering a market, understand how its people search, think and make decisions.
ItalyLanguage brings together my experience in content creation, search intelligence, digital strategy and international business communication.
Entering the Italian market takes more than translating a website or launching an advertising campaign. It requires understanding how Italian consumers search, compare, communicate and decide.
ItalyLanguage applies this approach to help international businesses identify opportunities, develop their positioning and connect with Italian audiences.