Be the answer when Italians search for what you sell.
Hi, I’m Lorenzo Mazza. I’ve been doing SEO since 2008, for Italian, European and American companies. Italian search has its own words, its own intent and its own competitors, and a translated website rarely ranks. I help you read that demand, fix what holds your site back and write content that Italians, and search engines, recognize as their own.
Take a second with these questions about your site in Italy:
I start from your site and your data: technical health, indexing, speed, structured data, internal links, and how your language versions talk to each other. For international sites I check hreflang, domains and folders, and what happens to Italian users when they land. If you already get Italian traffic, Search Console and analytics show where you stand today.
Then I map your industry’s keyword universe in Italian: the words people use, what they want when they use them, and the topics your brand should own. I work with entities and topical authority, not single keywords: a map of territories to occupy, so search engines and AI assistants understand what you’re an expert in.
Writing for Italians isn’t translating for Italians. I write SEO copy in Italian, English and Spanish, and when you already have content, I adapt it with transcreation: same message, Italian voice. With my network I also provide Italian voice over for videos and certified document translation, for example for genealogy and Italian citizenship.
Traffic only matters if it brings business. For B2B companies I build pages around the questions buyers ask before they contact a supplier: specifications, comparisons, use cases, prices. Then we measure which pages bring real contacts, and grow those.
If you have an office, a store or a showroom in Italy, local search is where many customers will find you first. I set up and optimize your Google Business Profile, local pages and reviews, so you show up on Maps and in local results for the cities that matter to you.
I lead the strategy, the analysis and the content. When the project needs more hands, I work with colleagues I trust:
For focused projects the team stays small and costs stay light. For bigger ones, we work at agency level. Either way, you talk to one person: me.
It depends on your site and your market. Technical fixes can show effects within weeks; content and authority usually take a few months to build.
Yes. I’ve worked on many platforms, from WordPress to large ecommerce systems. When changes need a developer, I write clear tickets or bring in my network.
I write SEO copy in Italian, English and Spanish, and I adapt existing content to the Italian market with transcreation.
Yes, through my Digital PR & Link Building service: links from Italian sites that are relevant to your sector, never spam.
With Search Console, analytics and rank tracking, in a monthly report that shows what changed, why, and what comes next.
