Search Intent Analysis
Defining intents in the one-day tours industry in Italy. From a keyword not found where expected, to new search intents that have to be explored. Defining transactional intents for tours and packages and seek for informational intents that lead to conversions.
Keyword Research
Keyword clustering to define the content policy regarding website static pages, product pages (tours), category pages (regions, tour types).
Copywriting
English, Italian, and Spanish copywriting for physical supports like flyers, brochures, interactive maps and digital banners, email campaigns, and landing pages.
SEO Web Copywriting
English SEO web copywriting – writing, editing and SEO optimizing new pages of https://italy.mytour.eu/
Outreach
PR activities and press release campaigns to obtain public visibility and increase the website’s reputation through backlinks and citations.
