CVWizard

Google Ads – Native Italian Marketing I SEA Specialist – Content Writer

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PROJECT DETAILS

Google Ads – Native Italian Marketing

SEA specialist/online marketer/content writer

  • Support the English speaking SEA specialist managing the campaigns for cvwizard.it.
  • Search Intents monthly Analysis and Insights.
  • Copywriting and Tuning for the for the Google Ads Announcements
    for the Italian market.

– Scanning Google Ads search term reports in order to find irrelevant keywords and keyword opportunities (weekly);
– Discussing the irrelevant keywords and opportunities with Head of SEA (weekly);
– Creating and/or translating new Google Ads text ads and extensions in Italian in consultation with Google Ads specialist (biweekly / monthly).

Client:  Resumedia B.V.
URL: https://www.cvwizard.it/

PROJECT RESULTS

+ 200% number of leads generated with the campaigns in a year
+ 67% conversion rate
– 14% in cost per click

PROJECT CATEGORIES

EDUCATION, CULTURE & ART

Italian google ads ppc example