Early Morning

Competitive Analysis – User Experience and User Interface – SEO and SEM

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PROJECT DETAILS

* Market Analysis;
* Competitive Analysis;
* User Experience and acquisition funnels
* Targeting;
* Segmentation & personas + performance dashboard
* Content marketing status analysis;
* Keyword research / content strategy;
* Customer Perception Insights;
* Customer learning and behaviour;
* Media scenario & PR strategy;
* Benchmarking ADV;
* Benchmarking Social Media Presence;
* Italian and international best practices
* Tone of voice, targets, engagement rate

Client:  Early Morning
URL: http://earlymorning.it/

PROJECT RESULTS

  • + 219% in numero di contatti dalle campagne in un anno
  • +89% in tasso di conversione dalle campagne
  • -14% in costo per click

PROJECT CATEGORIES

EDUCATION, CULTURE & ART